Archita Phukan Viral Video: Fame, Controversy, and Future of Indian Influencers
Archita Phukan's rapid rise to fame, thanks to a viral video, was as swift as the controversy that followed. This case study examines the multifaceted aspects of her story, analyzing the viral phenomenon, the subsequent allegations, her social media strategy, and the broader implications for influencers in India. It’s a compelling narrative that highlights the precarious nature of online fame and the ethical responsibilities of all stakeholders in the digital ecosystem....